Fritos Legacy Diner Sommerfest

Developed and produced dynamic lenticular-style graphics for the Fritos Legacy Diner activation at Sommerfest. Designed the signature striped entry feature that shifts between the Fritos brand mark and event branding as guests walk by, creating an eye-catching optical effect.

Collaborated with the creative team to prototype and refine the concept, determining the correct stripe width, color contrast, and application method to achieve smooth motion and clear visibility. Managed production setup and file prep to ensure precision alignment during fabrication and installation.

The final build became a standout visual moment for the activation, blending nostalgia with bold motion design to bring the Fritos brand to life in a fresh, interactive way.