Fritos Legacy Diner Sommerfest

Designed lenticular style graphic elements for the Fritos Legacy Diner activation at Sommerfest. Developed production ready artwork for a striped entry feature that visually transitioned between the Fritos brand mark and event branding as guests moved through the space, creating a dynamic optical effect.
Collaborated with the creative team to prototype and refine the concept, determining the correct stripe width, color contrast, and application method to achieve smooth motion and clear visibility. Managed production setup and file prep to ensure precision alignment during fabrication and installation.

The final build became a standout visual moment for the activation, blending nostalgia with bold motion design to bring the Fritos brand to life in a fresh, interactive way.