Hoka

Played a key creative role in the development of the HOKA FlyLab activation, helping shape the overall look and layout of the space while ensuring brand accuracy and visual impact. Took ownership of design execution and artwork refinement, creating layout adjustments and visual solutions that brought the concept to life across the entire structure.

Led the preparation of production files and managed print setup for signage, graphics, and branded elements when deadlines were tight and support was limited. Coordinated directly with fabrication and installation teams to troubleshoot issues and maintain quality control through final build.

The completed environment captured HOKA’s blend of performance and lifestyle design, balancing raw materials with bold color and clean structure to create an immersive, modern showcase for the brand.