Hoka

HOKA FlyLab
Experiential Brand Activation

HOKA FlyLab was an immersive experiential activation focused on movement, performance, and high energy brand engagement. The project combined environmental graphics, spatial branding, and large scale visual systems to create a visually dynamic experience centered around HOKA’s performance driven identity.

The activation featured bold environmental graphics, branded installations, and interactive visual moments designed to guide guests through the experience while reinforcing speed, motion, and athletic energy throughout the space.

Role

Environmental Graphics
Experiential Design
Spatial Branding
3D Visualization
Presentation Design

Tools

Adobe Illustrator
Adobe Photoshop
Blender
Sketchup